From September 2 to 5, Frieze Seoul returns to the COEX center for its fourth edition, drawing leading galleries from across Asia and beyond, along with the collectors, curators, and artists who follow them. One of the fastest-rising dates on the global art calendar, the fair anchors a citywide moment that spills into Seoul’s museums and independent galleries. Since its 2022 debut it has helped cement the South Korean capital as a major hub of contemporary art.